How To Skillfully Market A Photography Studio

August 28th, 2009 by Kings

When Chester decided to open his own studio, he vowed to be the most affordable wedding photographer Louisville Ky residents could find. He also vowed to be the most dependable wedding photographer Ky brides could hire. He figured by having the best prices and by being the most dependable, he would never be lacking for customers. Unfortunately, this was not to be the case. He found himself many weekends without a job and wondered what it would take to get his business booming. He questioned the quality of his work. Were his pictures on par or better than his competition? He tried to view his work objectively and he believed that indeed, his pictures were very good. He had honest friends take a look at his pictures as well. They assured him that his work was wonderfully done and captured vibrant images and scenes. This led Chester in the belief that his lack of business was not a result of poor quality, but of a failure to properly market his services. He seriously critiqued his method of advertising. He had spent a tidy sum of money taking out an advertisement in his local yellow pages. He also, from time to time, would run a small ad in the local newspaper. Chester realized that he needed an advertising strategy where his pictures could be seen by possible clients. He brainstormed several marketing options that might serve him well.

The first thing Chester decided to do in order to get his pictures seen by potential customers was to create a portfolio on his very own website. A friend of his offered to help Chester create a business website that would showcase his prior work. The website would also include the studio phone number and address, as well as, background information. Although Chester used the internet everyday for checking e-mail and catching up on news stories, he had not really considered the possibility of customizing his own web page. He was not particularly good with this kind of technology and truthfully, had been doubtful that a web address would see a lot of action. As he looked into this type of advertising he had to admit he liked what he saw. He thought that for the minimal time and financial investment it would take to create, a website would definitely be worth a try.

The second strategy Chester utilized was donating services to take pictures for well- attended community events. As he took images of happy float riders during town parades, and kids with faces being painted at charity carnivals, he had plenty of personalized business cards available for distribution. That way, as these great quality pictures were processed and displayed around town and in local newspaper articles, his contact information was in the hands of the people whose images he had captured.

The third strategy Chester tried was taking class pictures and individual portraits of local students. By marketing his portrait skills throughout the city school system, he was attempting to develop name and quality recognition with local families. He discounted his portrait packages in the hope of acquiring further business as time went by. The family able to experience the quality of his work as he captured a standard picture, like a school portrait, was sure to be pleased with a more in-depth studio session.